SUMMARY
The all-natural supplement brand nudges consumers to look beyond quick fixes and supports children through its nutrition programmes
The Origin Story
The world might have pivoted to wellness initiatives after Covid-19 struck, but herbalist Vibha Harish had been a step ahead and knew that wellness should come from within and be reinforced by plant power. It became all the more apparent when she struggled with PCOS and failed to find a quick fix. Harish decided to fight her way back to a disease-free body with homoeopathy and herbal medicines, and the positive outcome inspired her to launch Cosmix with her husband, Soorya Jagadish, in 2019. Its plant protein blends and all-natural supplements are sold on the Cosmix website, ecommerce marketplaces like Amazon and Flipkart, offline retail outlets, cafés and gyms. The brand also clocked INR 6.73 Cr in FY23.
The Differentiator
Cosmix offers a wide range of solutions for gut and hormonal health, immunity and energy, skin and hair care and more. It uses superfoods and herbs specially procured from all over the globe, and its formulations are well-researched by expert herbalists and agriculturalists. The blends are produced in-house at its Bengaluru unit, ensuring complete control over production, quality checks and packaging. Among its flagship products are plant protein mixes in more than eight delicious flavours and spirulina-peanut bars certified by CFTRI (Central Food Technological Research Institute). These protein bars are developed in collaboration with The Spirulina Foundation and distributed through anganwadis (rural care centres for mothers and children) among children aged two to 12 under the programme #CosmixNutritionForAll.
To date, it has distributed more than 7.4 Lakh certified superfood bars among 4.2K+ children.
What’s Next
The D2C wellness brand will continue to educate and empower consumers to help them make well-informed decisions regarding their health. It will also invest in R&D for product development and support more than 50K Indian children through its ‘Nutrition For All’ programme in 2024. It wants to solidify its position as a trustworthy wellness brand and start exporting by 2025.
